Some businesses are gearing up for the holiday season or just excited for fall to finally arrive in New England, but the team at Red Brick is ecstatic because it’s trade show season! There are many businesses out there that rely on these events for some substantial leads, and we want you to be prepared in the best ways possible. One way we can help is with promotional products.
Why promotional products?
They can only help your sales and marketing campaigns!
According to Promotional Products Association International (PPAI) 2017 Fact Sheet, there are a lot of statistics to back up the impact promotional products have on the future business you will do with a potential customer who accepts your t-shirts, mugs, pens, and more.
- 89% of consumers have received promotional products in the past six months
- 79% of that 89% research the brand of the promotional product
- 83% of those customers are more likely to do business with the brand
- 90% of people who receive promotional items can recall the brand
- The #1 most effective advertising across all generations is promotional products
Promotional products work because they are functional, exciting, and are a timeless advertising tool. With 81% of people keeping a promotional product for more than a year, the likelihood of converting them into a viable lead down the line is strong.
The most important part of your promotional products? Making sure they are made from quality materials to reflect your brand. You want to leave a positive impression on all potential customers and to take the time to research where they are coming from is an essential first step to a successful trade show season.
Red Brick Clothing would love to work with you to design promotional products! With more questions about our promotional products, please contact Red Brick Clothing Company today by calling (866) 718-4100.